You may have heard that CoTweet will be sun setting today after being bought out by ExactTarget in March 2010. CoTweet, which went into public beta in July of 2009, was first developed due to the high demand from business people who were badly in need of a real time communication channel for both their internal and external communication purpose. They specialised in allowing business to find their social sphere through social media. It allowed users to plan their marketing, automate and deliver as well as help them create the best campaigns and engagement. CoTweet has been a treasured resource for countless businesses, and was an example to the development community.
While we’re sure Social Engage will have some fantastic features, there are businesses who are looking for a free alternative to the soon to be expired CoTweet and we have some tools in mind that could suit your needs.
Alternative Tools
- The larger businesses are seeing HootSuite as the new business tool of their choice. With millions of users and an emphasis on catering for large companies, HootSuite will be adopting a number of the larger business now that CoTweet will be sun setting today.
- Smaller businesses are leaning more towards MarketMeSuite‘s Social Inbox, the end to end social marketing solution as the web based application tool of choice. With hundreds of people already migrating over to this tool, the smaller business needs of any company can easily be met with this Inbox solution.
- For those old CoTweeters who’s main concern was not business, or used it more for individual needs rather than business and marketing, they are returning to Twitter’s own TweetDeck app. This may be for the simplicity and ease that Twitter.com has to offer for those who just use social media for personal means. Twitter and TweetDeck has all the basic features that the normal every day user would need, all simple to use and locate.
Key Take Away
Regardless of your social media needs, there are tool available for every single occasion. Whether you are a large business in need of heavy duty features and apps, a smaller business who needs everything in one place and everything they need or just the lower end user, there is something out there for you. Don’t worry CoTweeters, you;re in safe hands which ever you choose
~ Articles: http://mashable.com/2009/07/09/cotweet-public-launch/
~Image source: http://www.flickr.com/photos/anirbanbiswas
